Everything is in a name…but not this time!

BlackCoffee … is the name of our organization! We’re a brand communication firm. A firm, which smoothen the journey of a product to emerge as a brand. But, guess what? Often people mistake BlackCoffee as a coffee brand or a coffee house. Especially, the ones who come across the name for the first time.

We don’t blame though. As we cannot deny the fact that the name has no connection with a brand communications firm anyway.

But you must be thinking, why this name, then?

Well, in life, not everything happens with a plan. Sometimes, you just move with the flow. Sometimes, you zip your mind to listen what your heart says. And, it’s one of such instances when the call came from inner core.

Engrossing oneself into thinking while sipping a cup of coffee in a coffee shop isn’t a bad idea, after all! In fact, it’s possibly the best time when you think better. And,if your good friend is right there and acknowledges your idea, no further approval is required and the idea is frizzed right there.

A cup of coffee keeps one awake. To think out of the league and larger than life or in other words –to think big! To strategize and conquer a market which was never conquered, as well as, whose door was open to explore.  A cup of coffee offers the much needed boost to strive consistently for result-driven output. And, more importantly, to deliver products/ services on time.

That’s how our profession is connected to coffee. And, that’s why cups of coffee are dear to us and kind of addicted to it.

Trust us, remembering Blackcoffee won’t be a challenge as you’re likely to develop fondness towards us, may belittle after first shackles.

Sorry! Usually, you get the gist in the name…but not this time! But, for our name, we’re not at all sorry!

A tale of a terrace

A tale of a terrace

Winter has just stepped in. And, we have started loving the sunlight. Our visits to the terrace have become a habit and for its sake we could hatch any excuse. Sometimes, pretending to take a break from theintense work and sometimes, in the name of brainstorming.

As our visits increased, our observations around the surrounding also widened. Obviously, we could easily peep into the other terraces and to some extent, the main road passing by. Not for a wrong reason though.

But, imagine, what gives us the treasure of joy?

Every time we climb the stairs we could feel the warmth of a few. Eagerly waiting, hauling their hands to welcome us. No, they are not our partners. No, they are not even our relatives.Think then, who are they?

Well, they are a few plants! Plants that make our soul pure. Plants that make our ambience look beautiful. Plants, which needed sunlightand being relocated to the terrace.

They look reenergized and there is a shine in every plant now. We’re glad that wecould give them the environment they needed. In fact, we’re creating an environment for ourselves.

Plants are not takers but givers. They’re the unselfish lot! They would listen to us calmlyand also offerus fresh air, without a condition. And, what do we do? We cut them to pieces, fire them for all our selfish reasons.

Our office terrace looks stunning. Occasionally, we also hear bird’s chipping, which takes most of us back to our native places. Making us nostalgic.

But at the same time a volcano of questions tries to blast – what have we made of our earth? Is science a boon or scar? Isn’t it better to be animals then selfish human? Human or inhuman? Ahh…the questions go on and on.

And, when we reach the terrace all these questions come to terms and make peace. We become calm and our restlessness comes to halt. As if we have justsipped a cup of blackcoffee!