Shekhar Hospital, founded in 1985, is a multispecialty hospital based in the Uttar Pradesh capital – Lucknow. The 200-bed hospital approached us for an image makeover, as patients were shifting to other hospitals. What we discovered was even shocking, they were on the verge of losing their trust value of 30 years. Many new hospitals came into existence during the course of the time – that was a challenge. The ambience of the hospital did not give an impression of a hospital – that was another challenge. What did we do? We opted for a complete transformation of the hospital – a total branding.

UI/UX Design

Shekher Hospital, a Lucknow based multispecialty health service provider required marketing collaterals - brochures, standees, hoarding, press releases and other electronic and printed promotional materials - to provide information about the hospital to investors, existing and potential clients, media, employees and the general public. We created a profile of the hospital keeping in view the target audience and how to engage them, to extract maximum information about the healthcare centre. The hoarding, posters and standees were designed with a simple thought of sending a message of announcement. The idea was to attract maximum people and increase the foot fall in events like health camp. Press releases were used to talk about achievements or information about seasonal diseases, which eventually boost the brand value and business.

BRANDING

Shekher Hospital, a Lucknow based multispecialty health service provider required marketing collaterals - brochures, standees, hoarding, press releases and other electronic and printed promotional materials - to provide information about the hospital to investors, existing and potential clients, media, employees and the general public. We created a profile of the hospital keeping in view the target audience and how to engage them, to extract maximum information about the healthcare centre. The hoarding, posters and standees were designed with a simple thought of sending a message of announcement. The idea was to attract maximum people and increase the foot fall in events like health camp. Press releases were used to talk about achievements or information about seasonal diseases, which eventually boost the brand value and business.

MARKETING COMMUNICATIONS

Shekher Hospital, a Lucknow based multispecialty health service provider required marketing collaterals - brochures, standees, hoarding, press releases and other electronic and printed promotional materials - to provide information about the hospital to investors, existing and potential clients, media, employees and the general public. We created a profile of the hospital keeping in view the target audience and how to engage them, to extract maximum information about the healthcare centre. The hoarding, posters and standees were designed with a simple thought of sending a message of announcement. The idea was to attract maximum people and increase the foot fall in events like health camp. Press releases were used to talk about achievements or information about seasonal diseases, which eventually boost the brand value and business.